In order to create added value for a product or service, it is necessary to formulate a brand strategy. Value-added refers to all the experiences, feelings, associations, and information that make one willing to spend a certain amount of money in order to own that brand.
In order to define a brand strategy, it is necessary to analyze the competition and market opportunities, conduct marketing research, define creative elements (logo, typography, photos, etc.), have a clear mission statement and a way of positioning in the minds of consumers, with a well-designed marketing strategy.
Brand strategy means designing a successful brand development process to achieve marketing and business goals. Adequate brand strategy gives the organization an edge in the market.
A brand strategy is closely linked to a brand design that involves the creation of a name, symbol and complete design that makes your product and / or service different from others.
The integral elements of brand strategy are defining the mission and vision of the brand, brand identity (name, logo, slogan, color, brand personality), brand architecture, brand positioning.
An organization can be judged on the basis of its employees. Good companies attract and retain the best talent, and talented people want to work for them because they feel they have been given opportunities that are better than any other organization.
A shared sense of organizational culture can trigger exceptional levels of motivation, loyalty and productivity. This combination of diverse abilities and cultural identity helps to attract the “right” kind of talent.
The question is how to define the qualities that make an organization special. And, once defined, the question arises of how to communicate, shape and measure these qualities. For many of the world’s leading employers, the answer to this question is employer brand management. Managing an employer brand allows you to save time and money by focusing your marketing efforts on the right talents.
Do you want to become a desirable employer? Contact us and we will help.
The city branding process takes 6 to 9 months and consists of five stages:
- Training and forming a project team
- Field research
- Data analysis and reporting
- Formulation and implementation of brand strategy
- Measurement of results